Profiling the Online Shopper: eGrocery Purchase Patterns in the U.S. - 2024

Profiling the Online Shopper: eGrocery Purchase Patterns in the U.S. report delves deep into online users of four major formats/banners – Supermarkets, Walmart, Target, and Hard Discount – to analyze how household penetration, spending, and order frequency for eGrocery have shifted between 1H24 and the same period in 2023.

EGROCERY SHOPPER PROFILE

Profiling the eGrocery Shopper

Explore the evolving landscape of online grocery shopping through the lens of consumer demographics, shopping habits, and preferences across major retail formats.

With a year-over-year analysis, this annual report helps you understand how household penetration, spending, and order frequency for eGrocery orders have shifted, offering insights to refine your competitive strategy online.

Market Clarity

Gain precise insights into evolving eGrocery market trends and consumer behaviors.

Strategic Planning

Leverage detailed demographic and shopping pattern data for informed decision-making.

Competitive Edge

Identify opportunities and challenges within key retail formats to stay ahead.

Customer Alignment

Align your offerings with the preferences and needs of your target market segments.

Why the eGrocery Shopper Profile Report is Indispensable

This report is essential for retailers, marketers, and strategists looking to align their offerings with the evolving preferences of the eGrocery shopper.

Demographic Insights

Understand the socioeconomic and age-related factors that influence eGrocery shopping behaviors across various retail formats.

Cross-Shopping Dynamics

Gain insights into the complex web of cross-shopping behaviors, revealing how consumers navigate between different retail formats for their grocery needs.

Service Preference Analysis

Discover the preferred shopping methods (Pickup, Delivery, Ship-to-Home) among different demographics and how these preferences impact retail strategies.

eGrocery Shopper Profiles Research Overview

This comprehensive report is segmented to cover all angles of eGrocery shopping, detailed through figures and analysis that offer actionable insights for businesses looking to refine their strategies.

Section 1

Topline Patterns

Overview of eGrocery Activity by U.S. Households (HHs) in 1H24

aMAUs Who Bought Groceries Online by Income in 1H24

aMAUs Who Bought Groceries Online by Age in 1H24

Share of aMAUs Who Bought Groceries Online from Various Formats in 1H24

Share of Various Formats' User Mix by Income Group in 1H24

Share of eGrocery Sales by Banner/Format and by Income Group in 1H24

Overall AOV of Banner Format in 1H24

Monthly eGrocery Orders per aMAUs by Banner/Format in 1H24

Section 2

Focus on Key Formats

Supermarkets

Share of aMAUs Who Bought Groceries Online from Supermarkets in 1H24

Supermarket eShopper Mix by Income Group in '23 vs. '24

Supermarket eShopper Mix by Age Group in '23 vs. '24

AOV of Pickup/Delivery Orders by aMAUs at Supermarkets in '21 - '24

Monthly eGrocery Orders per aMAUs from Supermarkets in '21 - '24

Share of Supermarket aMAUs Who Also Bought from Other Formats in 1H24

Supermarket’s aMAUs Who Also Bought from Walmart by Income Group

Supermarket’s aMAUs Who Also Bought from Target by Income Group

Walmart x Sam’s

Share of aMAUs Who Bought Groceries Online from Walmart in 1H24

Walmart eShopper Mix by Income Group in '23 vs. '24

Walmart eShopper Mix by Age Group in '23 vs. '24

AOV of Pickup/Delivery Orders by aMAUs at Walmart in ’21 - '24

Section 2

Focus on Key Formats (cont.)

Walmart (x Sam’s)

Monthly eGrocery Orders per aMAUs from Walmart in ’21 - '24

Share of Walmart aMAUs Who Also Bought from Other Formats

Walmart’s aMAUs Who Also Bought from Supermarkets by Income Group

Walmart’s aMAUs Who Also Bought from Target by Income Group

Target

Share of aMAUs Who Bought Groceries Online From Target in 1H24

Target’s eShopper Mix by Income Group in ’21 - '24

Target’s eShopper Mix by Age Group in ’21 - '24

AOV of Pickup/Delivery Orders by aMAUs at Target in '23 vs. '24

Monthly eGrocery Orders per aMAUs From Target in '23 vs. '24

Share of Target’s aMAUs Who Also Bought from Other Formats

Target’s aMAUs Who Also Bought from Supermarkets by Income Group

Target’s aMAUs Who Also Bought From Walmart by Income Group

Section 2

Focus on Key Formats (cont.)

Hard Discount

Share of aMAUs Who Bought Groceries Online From Hard Discount in 1H24

Hard Discount eShopper Mix by Income Group in '23 vs. '24

Hard Discount eShopper Mix by Age Group in '23 vs. '24

AOV of Pickup/Delivery Orders by aMAUs at Hard Discount in ’23 vs. '24

Monthly eGrocery Orders per aMAUs from Hard Discount in ’23 vs. '24

Share of Hard Discount aMAUs Who Also Bought from Other Formats

Hard Discount’s aMAUs Who Also Bought from Supermarkets by Income Group

Hard Discount’s aMAUs Who Also Bought from Walmart by Income Group

Subscription Offer

This annual report is essential for retailers, marketers, and strategists looking to align their offerings with the evolving preferences of the eGrocery shopper.

Consultation Session

Each subscription comes with a consultation session with one of our experts, allowing you to discuss the findings and how they apply to your specific context.

Priority Access

Be among the first to receive notice of new editions of the report, offering you early insights into emerging market dynamics.

Single Report Purchase

The eGrocery Shopper Profile report provides an YOY overview of online grocery shopping activity by U.S. Households with a focus on the core retail formats - Supermarkets, Hard Discounters, Walmart, and Target.

The 2023 edition is currently available and the new 2024 edition will be published Aug/Sept 2024.

Additional Resources

Blog

eGrocery Shopper Trends: Affluent Households Key to Walmart’s Strong Results in 1H24

Videos & Podcasts

Profiling the U.S. eGrocery Shopper: 2024 Video Update

Get the Full Report

Our eGrocery Shopper Profile report provides a granular look at the demographic shifts, shopping behaviors, and preferences that define the online grocery market. Armed with this knowledge, businesses can craft more targeted, effective strategies that resonate with their customers.

Profiling the Online Shopper: eGrocery Purchase Patterns in the U.S. - 2024

EGROCERY SHOPPER PROFILE

Profiling the eGrocery Shopper

Market Clarity

Strategic Planning

Competitive Edge

Customer Alignment

Why the eGrocery Shopper Profile Report is Indispensable

Demographic Insights

Cross-Shopping Dynamics

Service Preference Analysis

eGrocery Shopper Profiles Research Overview

Topline Patterns

Focus on Key Formats

Supermarkets

Walmart x Sam’s

Focus on Key Formats (cont.)

Walmart (x Sam’s)

Target

Focus on Key Formats (cont.)

Hard Discount

Subscription Offer

Consultation Session

Priority Access

Single Report Purchase

Additional Resources

eGrocery Shopper Trends: Affluent Households Key to Walmart’s Strong Results in 1H24

Profiling the U.S. eGrocery Shopper: 2024 Video Update

Get the Full Report

Reports

eGrocery Monthly Sales

eGrocery Sales Forecast

eGrocery Market Share

eGrocery Shopper Profiles

eGrocery Performance Benchmarking

Insights

eGrocery Lookout

eGrocery Dashboard

Videos & Podcasts

Blog

Papers