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eGrocery Market Share - 2Q24
In the new 2Q24 edition, learn more about how the Mass format expanded sale share to 47% while Supermarkets contract to 27%. Mass retailers' strategic emphasis and promotion of Delivery, coupled with inflation-driven flight-to-value behaviors, continue to fortify the format’s dominance in the eGrocery landscape.
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In the new 2Q24 edition, learn more about how the Mass format expanded sale share to 47% while Supermarkets contract to 27%. Mass retailers' strategic emphasis and promotion of Delivery, coupled with inflation-driven flight-to-value behaviors, continue to fortify the format’s dominance in the eGrocery landscape.
This quarterly eGrocery Market Share report series is valuable because it:
- Focuses on core eGrocery retail formats and receiving methods - Supermarket, Hard Discount, and Mass (often broken down to Walmart vs.Target).
- Measures market share in multiple ways including by receiving method, retail format, and in some instances by age or income level.
- Leverages a sample size of nearly 69K household responses collected between April 2021 and June 2024.
Big thanks to the team at Mercatus for underwriting the cost of the research and report creation.
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