Guidance 2021 - Time to change how you compete for customers: The pivots coming to grocery retail

The traditional supermarket business model is operating at a growing competitive disadvantage, and unless grocers reinvent their value proposition, they won’t be able to remain viable in the rapidly evolving market.

This guidance describes the transformational change that’s needed to keep up with changing consumers and offers three specific ways that supermarkets can begin to create more value for their customers:

1. When healthy food matters,
2. When “best value for money” matters
3. When an always-stocked pantry matters

This guidance has implications for everyone in today's grocery market - including brands, suppliers and retailers.