Guidance for 2016: Time to Put Online Grocery into Context

Get ready for some big changes for grocery retail. The winners will be those retailers who understand that their success depends on the blended performance of their online and offline offerings, not one vs. the other.

This paper explains why it is crucial to reinvent the grocery retail model by leveraging all assets – digital and physical (including stores) – and to listen to shoppers.  It's time to put online grocery options within the context of the total business.