In this April ‘24 video, Mark Fairhurst from Mercatus Technologies Inc, and David Bishop of Brick Meets Click discuss the rise of membership and subscription programs and the two primary roles these types of programs play in strengthening the online grocery business. 

Other topics include -

> How regional/local grocers can leverage a subscription offer that differs from the ones that offer national grocers and Mass rivals, like Walmart.

> What does the partnership between Instacart and Uber Eats mean for regional grocers? 

Chapters

0:00 - Introductions 

0:58 - What are the primary factors contributing to consumer behavior shifts between the Supermarket and Mass retailer segments? 

2:49 - To what extent are Subscription/Membership programs driving volume for mass retailers? 

5:20 - Free 30-day trial! Do special offers for subscriptions really convert customers? 

8:47 - What are some key components for regional grocers to consider in offering subscription programs? 

14:47 - The Value of Speed vs. Precision 

18:06 - Recent Headlines: Uber Eats Partnership with Instacart 

20:52 - What does the partnership between Instacart and Uber Eats mean for regional grocers? 

22:05 - Streaming plus eGrocery: POV on the Instacart deal with NBCUniversal