TOPLINE

In the June episode of the US eGrocery Sales Trends, Mark Fairhurst, Chief Growth Officer at Mercatus, and David Bishop, Partner at Brick Meets Click, focus on several key insights including: 

1. Historically, Walmart's competitive advantage has been product pricing but its ability to offer deep promotions for its membership program Walmart+ has become another factor directly influencing Delivery.
2. To re-engage lapsed customers, retain current shoppers, and reduce cross-shopping levels, currently around 1/3 of customers, grocers must focus on streamlining every aspect of the customer journey both in-store and online.

Providing essential insights & intel for grocery retailers and their suppliers, Mark and David explore the topics below:

Chapters

0:00 - Introduction & overview of June results

2:05 - Walmart and Instacart’s promotional activity

3:24 - Where are all these “Delivery” customers coming from?

5:00 - How can regional grocery retailers counter these deep discounted membership offers?

6:38 - Should regional grocers consider having a fee for Pickup orders?

8:16 - What’s going with the resurgence of Ship-to-Home sales in eGrocery?

9:54 - Where are 3P Amazon Marketplace orders reported in these monthly results?

10:45 - What’s Amazon’s long-term strategy for its Fresh format?

11:50 - Intent repeat rates dropped with most frequent users for June ‘24. What factors contributed to this decline?

12:30 - Customer loyalty under pressure: What’s the relationship between the financial pressure and online grocery?

16:05 - What progress are Regional/Traditional Grocery retailers making in competing Mass Retailers?

17:17 - Operational Efficiencies: Walmart’s flywheel is accelerating - now batching orders

23:09 - Turn the table (aka Mark gets the Q)- What interesting themes have you seen/hear that are worth calling out? Hint: Think Volume challenges, re-engaging lapsed customers, political climate, and Kroger - Albertsons merger.