June 9, 2024
Amazon is tinkering with grocery business. Some are unsure it’s working
David Bishop, a partner at the analytics firm Brick Meets Click, focused on Amazon’s new subscription model for online grocery shoppers. In April, Amazon said Prime members could pay $9.99 per month for free grocery delivery on orders over $35.
Bishop saw the new promotion as a sign Amazon hadn’t been able to use its grocery business to convert shoppers to Prime subscribers — one of the main goals of most of Amazon’s far-reaching offerings, from Prime Video to health care.