U.S. eGrocery Market Share 1Q25: What’s at stake for retailers?

Walmart’s lead expands with membership-fueled Delivery growth

Topline

‍ Online grocery in the U.S. is hotter than ever, with sales jumping 23% YOY in 1Q25, surpassing the record set just last quarter.

• Walmart is leading the charge as the Walmart+ membership program drives significant growth in its eGrocery delivery services, increasing its overall dominance as well as its share of Delivery.
• While Delivery continues to gain ground, especially in the Mass segment, Pickup remains the preferred method for shoppers in Mass and Hard Discount formats – although the gap is closing quickly in Mass.

Why it matters

Retailers and other organizations risk missing out on key opportunities if they aren’t keeping an eye on emerging trends.

Having a comprehensive view of the market — like the insights found in Brick Meets Click’s eGrocery Market Share Report — is crucial to understanding the shifts in consumer behavior, optimizing resource allocation, and staying ahead of the competition.

What’s at stake?

• Missed Trends - Falling behind on changing shopper behaviors and competitor strategies.
• Inefficient Spending - Investing in underperforming areas, while ignoring high-growth opportunities.
• Fragmented Decisions - Operating without quality insights leads to suboptimal business choices.
• Lack of Benchmarking - Failing to compare your performance to competitors leaves you guessing.

In today’s competitive landscape, staying informed is not just important — it’s essential.

Don't let your eGrocery strategy fall behind. To learn more about subscribing to the eGrocery Market Report, click here.

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