Video: eGrocery Insights - January 2025

A new episode of US eGrocery Sales Trends is available. Hosted by Mark Fairhurst, Chief Growth Marketing Officer at Mercatus, and David Bishop, Partner at Brick Meets Click, to discuss the continued growth of eGrocery sales in January 2025 and how shifting strategies are focused on improving the Delivery experience and driving repeat order and larger baskets.

What Grocery Retailers need to know

• How the cost gap between Delivery and Pickup is shrinking and impacting consumer behavior.
• Walmart’s tactics—beyond fee reductions—increase confidence in Delivery by leveraging real-time tracking and continuous ETA updates to improve the timing predictability of delivery to drive higher engagement and repeat usage.
• As customer acquisition rates slow, the top priorities for grocers moving forward should be retention, engagement, and basket-building efforts.
• Walmart is already moving aggressively in this direction, using up-selling incentives like express delivery and in-home delivery to drive engagement.
• AI-driven recommendations and personalization will continue to emerge as cost-effective strategies for grocers to drive repeat orders and larger average order values.

Video Chapters

0:00 – Introduction and Headline for Jan. ’25

1:30 – How Do Service, Quality, and Personalization Factor into Repeat Intent

3:15 – Mass Retailers Managing Delivery Expectations

6:15 – Meeting Delivery Expectations: The Good & the Bad

9:10 – How Walmart Uses Data to Fine-Tune Its Model

10:40 –Regional Grocers and Pickup Growth

12:10 – Customer Growth Challenges: Retention vs. Acquisition

14:40 – Demographic Trends and Impact on eGrocery Shopping

16:35 – What’s Next in Driving Future eGrocery Growth?

17:50 – Walmart’s Push into Express and In-Home Delivery Options

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