April 2020 Online Grocery Scorecard: Sales up 37% over March surge

NEW RESEARCH

Topline: April vs March 2020

In the last 30 days, online grocery sales have grown 37% to a total of $5.3 B compared to March 2020’s record-setting total of $4.0 B, according to the latest Brick Meets Click/Symphony RetailAI Online Grocery Shopping Survey .

This sales growth is driven by a 33% increase in the total number of orders in the past 30 days (62.5 M in April vs 46.9 M in March) and a modest increase in spending per order ($85 in April vs. $82 in March).

Monitoring the motivators

The April wave of surveys looked at two additional factors to help us understand the health and economic motivators impacting shopper’s behaviors.

• Health : 47% of the households surveyed indicated a “high level” of concern related to catching/contracting the Coronavirus.
• Economic :39% of the households surveyed indicated that their average monthly HH income since the COVID-19 crisis started has dropped dramatically - 25%or more - compared to Jan/Feb 2020.

April SCORECARD

This new research focuses online grocery orders fulfilled by delivery or pickup in the US for the past 30 days. (Note: The metrics exclude onlineorders that are shipped to home via common or contract carriers.)

About the research

Brick Meets Click conducted this online survey April 22-25, 2020 with 1,651 adults, 18 years and older, who participated in the household’s grocery shopping.

• Results were adjusted based internet usage among US adults, 18 years and older, according to the Pew Research Center, in order to account for the non-response bias associated with online surveys.
• Responses were also weighted by age to reflect the national population of adults, 18 years and older, during each respective year, according to the US Census Bureau.

The March 2020 results were based on a similar methodology. That sample included 1,601 adults and was conducted March 23–25, 2020.

Thanks to Symphony RetailAI

We thank the team at Symphony RetailAI for their generous support of the April 2020 consumer research survey.