eGrocery Performance Benchmarking 2023 - Key Metric Analysis

" eGrocery Performance Benchmarking 2023 " is a report created by Brick Meets Click and sponsored by Mercatus.

This report focuses on conventional grocery retailers who sell groceries online, and who deliver those orders via Pickup and/or Delivery and show that while customer acquisition is still important, retention is the name of the game.

"Think about it this way - If you had one dollar to allocate to either acquiring a new customer or retaining an existing one, where would you put it?" asks David Bishop, Partner and Research Lead Brick Meets Click. "In this report, you'll get insights into why the focus should shift more toward retention strategies, what tactics can help keep active customers engaged, and how to fund some of those investments."

Check out the conversation between Mark Fairhurst, CGO at Mercatus and Brick Meets Click's David Bishop.

:41 Can you give us an overview of the eGrocery Performance Benchmark initiative?

2:01 What's the key message for regional grocers?

2:48 What are some retention strategies that regional grocers have implemented?

5:26 What key metrics were used to benchmark eGrocery performance?

8:07 Devil's advocate: Where is the sales lost in the YOY same-store decline go?

9:08 How can grocers convert new customers into long-term, high-value customers?

13:29 How does the variation in pricing between 1P sites and 3P and in-store affect customer behavior?

16:33 How can grocers or other interested folks get a copy of this Benchmark report?

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