Guidance 2019: Capitalize on the growing appetite for customization & personalized shopping options

Customization and personalized shopping are two of the most powerful and sustained trends driving the consumable marketplace today.

Shoppers’ growing desire for new products and services that fit their personal preferences and values continues to fragment the mass market in terms of products and communication, but also in terms of distribution and retail channels.

As a result, grocers and suppliers who fail to pay attention to these trends will get left behind by shoppers because their business will not be aligned with the “new order.”

This paper offers three ways to start capitalizing on these shifts and find new sources of growth in 2019 and beyond.

Editor's note: Paper sponsored by SAP

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