Guidance for 2018: Lock in on grocery retail's top two strategic imperatives

The accelerating pace of change in grocery distribution and marketing means that retailers, wholesalers, and distributors can no longer afford to wait, watch, and then react fast. Nor will simply improving traditional processes be enough to ensure survival.

It's time to take advantage of new tools and new ways of thinking about routine retail processes that align with best practices.

Our guidance for 2018 explains why you must simultaneously focus on two major areas if you are going to find your new role in the evolving grocery market and differentiate yourself from competitors:

Meeting consumers' changing preferences,

AND finding new ways to increase profit.

This paper presents a number of candidate strategies for advancing your goals in both areas. Filling in the details, tailored to your business and customers, needs to be top of priority list.