Six Degrees of Digital Connections: Growing Grocery Sales in an Omnichannel World

Making sense of a retail environment that’s been radically changed by the presence of digital tools and options is the core of the Brick Meets Click mission. Conducting original research on key topics is one way we fulfill that task, so we are pleased to share our seminal research into how 23,000+ grocery shoppers use digital connections in this report.

Six Degrees of Digital Connections was completed in 2013 but its insights and guidance are still helpful today – and especially to those who are formulating responses to the growth of online grocery in their local market.