U.S. eGrocery Market Share - Q2 2024 Update

Walmart’s Rise in the eGrocery Market

Walmart’s dominance, driven by economic conditions and strategic initiatives, contrasts sharply with the challenges faced by supermarkets.

As the market continues to evolve, grocers must innovate and adapt to stay competitive and meet the changing needs of consumers.

Chapters in the video

0:00 - Introduction

‍0:35 - Summary of the Q2 2024 Market Share Report

‍1:43 - Walmart's continued growth: What do regional grocers need to know?‍

4:32 - Pricing against Walmart: How can regional grocers compete for customers?

‍7:57 - Delivery & Memberships: How is Walmart gaining market share?

9:22 - What's the impact of Walmart's singular focus on 1P?

‍10:24 - Instacart, DoorDash, Uber Eats... Do grocers still need a first-party experience?

‍13:30 - Merchandisers vs. marketers: What strategy should the board of a regional grocer choose?‍

16:45 - Beyond household economic pressures, what’s aiding Walmart’s online user growth?‍

23:03 - Is Walmart disintermediating Amazon?‍

26:12 - What’s upcoming in the second half of 2024?

About the Report

The U.S. eGrocery Market Share Report - 2Q24, created by Brick Meets Click and sponsored by Mercatus, provides insights into the shifting eGrocery market, analyzing data from various retail formats and receiving methods over a three-year period from April 2021 to June 2024. This analysis is based on extensive survey data collected from over 68,000 respondents, offering a comprehensive view of consumer behaviors and market trends.