Video: eGrocery Insights - October 2024

In the October 2024 episode of US eGrocery Sales Trends, Mark Fairhurst, Chief Growth Officer at Mercatus, and David Bishop, Partner at Brick Meets Click dive deep into several key topics that go beyond the findings published in November 13, 2024 press release.

Important Grocery Retail Trends

• eGrocery sales growth continues, even as saturation approaches in many markets.
• More online grocery customers are cross-shopping during the same month, using multiple platforms to meet their needs, impacting retailers both big and small.
• Regional grocers face significant pressure from Mass retailers like Walmart, who benefit from advantages such as Retail Media and economies of scale.

Later in the discussion, subscription models take center stage as Mark and David explore the impact of subscription-based loyalty programs on customer retention. With customer acquisition slowing, Mark and David discussed how personalization and improving order frequency could help retailers boost spending by existing customers as they move through Q4.

Strategic recommendations for Regional Grocers

The video concludes with strategic recommendations for Regional grocers: Focus on incremental technology improvements, enhance curbside pickup services, and ensure that online experiences align with in-store brand promises.

This doesn’t mean that regional grocers need to re-platform entirely, but rather they should concentrate on operational excellence and customer satisfaction to build loyalty and compete effectively.

Video Chapters

0:00 - Introductions & opening remarks

0:53 - The eGrocery market keeps evolving/emerging

2:07 - Test Assumptions: The growth in cross-shopper behavior

5:50 - Holistic strategies for Regional Grocers

7:58 - Regional Grocery Success Spotlight: Sprouts Farmers Market

11:05 - The Proximity Advantage: How to migrate those advantages when shifting online/digital?

15:09 - Grocery Trends going into the Holidays and 2025 – What to expect?

18:45 - How Regional Grocers can enhance the Digital experience

20:30 - What are some common pitfalls for grocers adding new solutions?

21:48 - Best ways for Regional Grocers to compete with Walmart

24:35 - What’s next for the Grocery Industry and retailers