Grubhub now delivering groceries from Jewel-Osco

The September 2024 dashboard provides a YOY snapshot for several KPIs including average order values, average # of monthly orders, and repeat intent for Grocery & Mass online services

As grocery retail evolves, the growing importance of affluent HHs at Walmart is reshaping eGrocery market dynamics. Insights from the new eShopper Profile Report shows significant shifts in consumer behavior in the first half of 2024 (1H24). Here are some of the key takeaways for grocery retail professionals aiming to stay ahead in a competitive market.

The US eGrocery Shopper Profiles Report - 2024 has been released, revealing several important trends about Walmart, Supermarkets, Target, and Hard Discounters customers.

In this new episode of US eGrocery Sales Trends video series, Mark Fairhurst, Chief Growth Officer at Mercatus, and David Bishop, Partner at Brick Meets Click, dive deep into the latest developments in the eGrocery market using August 2024 sales data as a foundation. 

The U.S. online grocery market ended August 2024 with $9.9 billion in monthly sales, a 7% increase over last year as all three fulfillment methods posted YOY sales growth according to the Brick Meets Click/Mercatus Grocery Shopper Survey fielded August 30-31, 2024.

The August 2024 dashboard provides a YOY snapshot for several KPIs including average order values, average # of monthly orders, and repeat intent for Grocery & Mass online services

eGrocery Intel for July ‘24: While promotional offers continue to fuel Delivery surges, knowing your customer segments and focusing on retention become even more important in a market where customers are often looking to trade down and/or find greater value.

The U.S. online grocery market experienced robust growth in July 2024, with sales reaching $7.9 billion, marking a 9.2% increase year-over-year. This surge was primarily driven by a significant expansion in Delivery sales, which jumped by 22%, largely due to sustained promotional efforts.

As Walmart continues to grab more eGrocery market share, Supermarket operators contend with how to adapt to market shifts and better compete.

The July 2024 dashboard provides a YOY snapshot for several KPIs including average order values, average # of monthly orders, and repeat intent for Grocery & Mass online services