Number Sense: Kroger’s e-commerce growth is a complicated story

Welcome to the Feb/ 2025 episode of US eGrocery Sales Trends, hosted by Mark Fairhurst, Chief Growth Marketing Officer at Mercatus, and David Bishop, Partner at Brick Meets Click. This video covers many topics including several positive KPIs for Supermarkets and Regional Grocers, plus projected growth rate for eGrocery in 2025.

Here's a new episode of US eGrocery Sales Trends. Mark Fairhurst, Chief Growth Marketing Officer at Mercatus, and David Bishop, Partner at Brick Meets Click discuss the continued growth of eGrocery sales in Jan. 2025 and how shifting strategies are focused on improving the Delivery experience and driving repeat order and larger baskets.

The U.S. eGrocery market experienced another significant surge in the 4th quarter of 2024 (4Q24), with total online grocery sales reaching $27.4 billion, marking 14% year-over-year (YOY) growth. This strong growth, driven primarily by Delivery services, signals a rapidly evolving market.

The eGrocery sales surge continues - February 2025 marked 7th consecutive month of eGrocery sales above $9.5 billion, underscoring the momentum triggered by aggressive membership and subscription strategies as KPIs show robust growth.

The eGrocery sales surge continues - January 2025 marked 6th consecutive month of eGrocery sales above $9.5 billion, as aggressive subscription & membership promotions drove total U.S. eGrocery sales to $10.0 billion for the month.

The February 2025 dashboard provides a YOY snapshot for several KPIs including average order values, average # of monthly orders, and repeat intent for Grocery & Mass online services

The January 2025 dashboard provides a YOY snapshot for several KPIs including average order values, average # of monthly orders, and repeat intent for Grocery & Mass online services

Our new Q4 2024 eGrocery Market Share report offers important insights into the trends shaping the online grocery industry, such as how Order Frequency rates are climbing and driving much of the recent growth, especially for Delivery.

December 2024 marked 5th consecutive month of eGrocery sales above $9.5 billion, as aggressive subscription & membership promotions drove total annual 2024 eGrocery sales up 9% vs. last year.

Check out the Dec ‘24 episode of U.S. eGrocery Sales Insights to explore the dramatic shifts in eGrocery sales throughout 2024, including Walmart's pivot to Delivery, featuring Mark Fairhurst, Chief Growth Officer at Mercatus, and David Bishop, Partner at Brick Meets Click.