eGrocery Market Share - 1Q25
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In the new 1Q25 edition, see how total eGrocery sales jumped ~23% year over year (YOY), reaching $30B and breaking the record high set in 4Q25. These YOY gains were fueled largely by a continued surge in Delivery sales that began in 3Q24 and drove a very strong second half of 2024.
How the competition stacks up: The Mass format maintained its sale share of about 48% while Supermarkets contracted to >27% for 1Q25. Mass retailers' strategic emphasis and promotion of Delivery, coupled with inflation-driven flight-to-value behaviors, continue to fortify the format’s dominance in the eGrocery landscape. Plus, see specific results for Walmart, Target, Club, and Hard Discount.
This quarterly eGrocery Market Share report is valuable because it:
- Focuses on the core eGrocery retail formats - Supermarket, Hard Discount, and Mass (often broken down to Walmart vs.Target).
- Measures market share in multiple ways including by receiving method, retail format, and in some instances by age or income level.
- Leverages a sample size of nearly 69K household responses collected between January 2022 and March 2025.
Insight-driven advocacy for Grocery
retail success.
