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eGrocery Market Share - 4Q24
In the new 4Q24 edition, see how the Mass format expanded sale share to 48% while the Supermarket format contracted to 27%. Mass retailers' strategic emphasis and promotion of Delivery, coupled with inflation-driven flight-to-value behaviors, continue to fortify the format’s dominance in the eGrocery landscape.
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In the new 4Q24 edition, see how the Mass format expanded sale share to 48% while Supermarkets contracted to27%. Mass retailers' strategic emphasis and promotion of Delivery, coupled with inflation-driven flight-to-value behaviors, continue to fortify the format’s dominance in the eGrocery landscape, as Walmart captures its largest share of eGrocery sales to date.
This quarterly eGrocery Market Share report is valuable because it:
- Focuses on core eGrocery retail formats and receiving methods - Supermarket, Hard Discount, and Mass (often broken down to Walmart vs.Target).
- Measures market share in multiple ways including by receiving method, retail format, and in some instances by age or income level.
- Leverages a sample size of nearly 69K household responses collected between October 2021 and December 2024.
Many thanks to the team at Mercatus for underwriting the cost of the research and report creation.
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